Diskeeper
Diskeeper 2010 Marketing Image
For the Diskeeper 2010 packaging, Diskeeper Corporation wanted to go with something simpler that what they have done in the past. I couldn’t have agreed with them more. Although previous images had communicated very well, they were starting to get a bit too complex. The challenge was how to simplify but also still convey what needed to communicated… a clean and fast hard drive.
Starting from the ground up (rather than using assets I had created in the past), I remodeled the Disk image in Cinema 4D and added my finishing touches in Photoshop.
The result was a very sleek and clean disk, that I think looks beautiful. Thankfully the client (and their public) agreed :)
Diskeeper Logo
Executive Software changed its name to Diskeeper Corporation in an effort to focus on its 95% market share of the automatic disk defragmenter market. While still on staff there, I was asked to design the new company logo that was to communicate “Fast, automatic, disk defragmentation”. Needless to say, it was very tricky to get that across in a logo. Using marketing survey data, I came up with the new logo that incorporates a clock (to represent “scheduling/automatic”) and broken concentric circles becoming whole again (to represent disk defragmentation). To communicate speed, I put the whole thing on a slant to give it a sense of motion. The new logo was then incorporated throughout the company’s communications. I also created an extensive style guide to maintain consistent branding of the new corporate identity.
I have the pleasure of seeing my work in big lit-up letters on the side of the building every time I drive up the 5 freeway in Burbank.
Diskeeper Postcards
Diskeeper Corporation had to promote to companies that had the Diskeeper product installed on only half of their computer network. Besides being the model for this campaign (yes, my mom has these on her fridge), I also handled concept, design, layout, typesetting, photography/lighting set up, and image retouching/manipulation. I also created a parachute in 3D for use in the last card.
Included below is each postcard followed by the progression of the Photoshop work I did for each card.
Undelete Marketing Image
Diskeeper Corporation commissioned me to design the Undelete 2009 product marketing image for their data recovery and protection software.
The image needed to communicate safe data on servers. Diskeeper does a ton or market research to figure out what represents ’safe’ to it’s potential customers. The answer? A shield and life preserver.
A little unorthodox but once tested, it was a huge success with its public.
All elements were modeled and rendered in Cinema 4D, then composited and finished in Photoshop.
More on Undelete: http://www.undelete.com
